How To Profit From The ‘Frugal Nation’ Phenomenon

Last month, I looked in disbelief at how quickly the media was to trumpet the “great” news of the job report for June.

Here’s the first few lines of a CNN Money story I read when the news broke. The reporters seemed absolutely giddy: 

The U.S. economy added 288,000 jobs in June, the Bureau of Labor Statistics (BLS) reported Thursday. That number beats economists’ expectations and comes along with other good news: Job growth was revised higher for both May and April.

Along with CNN Money, most in the news media rejoiced. 

Hot on the heels of a reported 2.9% contraction in the economy for the first quarter of the year, it was welcome news. And after a seemingly endless stretch of false economic starts and mixed job reports since 2009, this was a seemingly good sign of traction for the economy. 

But here’s what the mainstream media didn’t tell you about those 288,000 jobs added… 

Dig a little deeper into the Bureau of Labor Statistics’ June report and it details that there were 799,000 part-time jobs added in June, but a staggering 523,000 full-time jobs were lost. 

You can see for yourself in the table below…

The Numbers Behind June’s Jobs Report Paints A Different Picture
  May 2014 June 2014 Change
Full-Time Workers 118,727,000 118,204,000 -523,000
Part-Time Workers 27,219,000 28,018,000 799,000
Source: BLS.gov, Selected employment indicators, Table A-9.

That means every single one of those 288,000 jobs added in June were part-time. On top of that, the BLS reported “there were 676,000 discouraged workers in June” — in other words, for every person who got a “new” job, roughly 2 people left the workforce entirely.

#-ad_banner-#The job report for July was a bit more rosy, but still not great. Of the 209,000 jobs added — roughly 25%, or 52,000 of them, were part-time. And another 741,000 people quit looking for work. 

Welcome to the “part-time recovery.” 

Right now, the economic outlook is muddled at best, as it has been for much of the past five years since the financial crisis. Depressed wages and a large amount of people collecting unemployment means there just isn’t enough money around for most consumers to spend lavishly.

And thus continues the “Frugal Nation” trend… 

The truth may not make headlines in news outlets, but our job is to tell it like it is and help you profit — no matter what the macro-economic environment is. And luckily, our own analyst Amy Calistri has been spot-on with some of her recommendations, profiting from a phenomenon I like to call “Frugal Nation.” 

Everyone wants to save a buck during these lean times. Consumers crave products from the “Wal-Marts” of every industry — i.e. companies that provide goods and services at the absolute lowest cost to the consumer. 

Amy’s been watching this trend carefully — investing in many of these low-cost companies in her premium newsletter Stock Of The Month. And she’s been happy to collect gains of up to 58% in a matter of months from this trend along the way.

Amy has a nickname for companies that beat their competition by undercutting prices well below the norm. She calls them industry “disrupters.” 

In her November 2013 issue of Stock of the Month, Amy explained how disrupters have undercut competitors in the past, using the example of Charles Schwab (NYSE: SCHW):

In May 1975, the Securities and Exchange Commission (SEC) deregulated brokerage fees. 

Most brokerage houses didn’t think it was a big deal. They just assumed the industry would maintain uniformly high fees to maximize profits. But Charles Schwab had another idea. On the very first day of deregulation, he lowered the commissions charged by his company. His peers were outraged.

The bigger brokerage firms maintained high commissions for a long time. But the revolution had begun. Charles Schwab steadily grew market share and a loyal — and grateful — customer base.

Charles Schwab’s clients weren’t the only ones to benefit from this industry disrupter. Its investors have made an enviable fortune.

Charles Schwab (NYSE: SCHW) started trading publicly on June 30, 1989.

If you invested $10,000 in the S&P 500 Index on that day, your investment would be worth $55,679 today. If you invested $10,000 in SCHW, it would be worth $1,221,579 today.

Charles Schwab provides a great historical example of how disrupters can crush their competition and deliver stellar returns for shareholders. 

Amy has pointed out numerous other companies that have been industry disrupters in more recent years… Southwest Airlines (NYSE: LUV), T-Mobile (NYSE: TMUS) and Costco (NYSE: COST), just to name a few.

The common link? Amy explains:

“Those companies that end up revolutionizing their industries have one thing in common. They find elements of their industry models that customers hate — and make them disappear.

I think Amy is on to something. By looking for disruptors within various industries, the stock picks that Amy found for her Stock of the Month premium subscribers have easily earned double-digit returns in less than a year’s time. 

You can see a few of her successful closed trades in the table below.

Company (Symbol) Buy Date(s) Buy Price Date Sold Sell Price Total Return
Sally Beauty (NYSE: SBH) 11/03/09
12/03/09
$7.25 09/30/10 $11.46 58.0%
Costco (Nasdaq: COST) 05/03/12
10/15/12
$89.32 03/14/14 $114.77 38.7%
Hertz (NYSE: HTZ) 05/08/13
08/05/13
$24.93 05/12/14 $28.22 13.0%

Put simply, with times as tight as these, it can be smart to bet on disrupters that are outsmarting competitors and breaking industry standards to serve consumers best. The trades that Amy made above prove that.

But Amy has found plenty more profitable opportunities beyond these. By searching for industry disrupters and using another investment strategy, she’s been able to find winning stocks 85% of the time for the past 5 years. In fact, out of the 55 stocks she’s bought and sold, 46 have made money and 34 of her stock picks have earned double-digit gains — sometimes within a matter of months. You can read more about Amy’s winning strategy, and see the list of all 55 closed stock trades she’s made in this presentation.