When a company is in deep distress, its board of directors is willing to take big chances. Acknowledging that its legacy Internet access business would soon stop throwing off gobs of cash, AOL (NYSE: AOL) handed the reins to Tim Armstrong, a thirty-something Google (Nasdaq: GOOG) veteran. He pitched a radical vision to the board: amass a broad roster of experienced journalists, develop a wide range of segment-leading websites, and watch the ad dollars roll in. That plan surely carries risk at a time when online ad rates continue to badly lag ad rates found in other… Read More
When a company is in deep distress, its board of directors is willing to take big chances. Acknowledging that its legacy Internet access business would soon stop throwing off gobs of cash, AOL (NYSE: AOL) handed the reins to Tim Armstrong, a thirty-something Google (Nasdaq: GOOG) veteran. He pitched a radical vision to the board: amass a broad roster of experienced journalists, develop a wide range of segment-leading websites, and watch the ad dollars roll in. That plan surely carries risk at a time when online ad rates continue to badly lag ad rates found in other forms of media. Indeed, the results of Armstrong’s turnaround plan have been unimpressive, but he’s sticking to his guns with a newly-announced acquisition of The Huffington Post. Armstrong is now approaching his two-year anniversary with AOL, and two years hence, the deal to acquire Huffington Post will be looked back as a make-or-break moment for the company. Let’s peer into the future to see how it will play out. No choice Doing nothing was not an option for AOL’s board. Sales had fallen 47% in the two years before Armstrong arrived, though they… Read More