On a recent trip to Boulder, CO, I stood outside a Tesla Motors (Nasdaq: TSLA) showroom ogling its sports cars with lust in my heart. A few weeks later, when a Tesla roadster whooshed silently past me on a New York City street, my heart skipped a beat. Tesla makes the kinds of cars that auto enthusiasts lust after. Then again, I have a short attention span. Minutes later, a Porsche 911 zoomed past me with its inimitable throaty growl, and my lust was re-directed. My fickle tastes highlight a real problem for Tesla. The company is… Read More
On a recent trip to Boulder, CO, I stood outside a Tesla Motors (Nasdaq: TSLA) showroom ogling its sports cars with lust in my heart. A few weeks later, when a Tesla roadster whooshed silently past me on a New York City street, my heart skipped a beat. Tesla makes the kinds of cars that auto enthusiasts lust after. Then again, I have a short attention span. Minutes later, a Porsche 911 zoomed past me with its inimitable throaty growl, and my lust was re-directed. My fickle tastes highlight a real problem for Tesla. The company is aiming to crack two auto market niches, though success looks like a long shot in each. The car faces heady competition in a crowded sports car field, and the electric car market is also about to get crowded. Investor message boards are filled with Tesla’s vitriolic detractors and even more rabid supporters. So I won’t weigh in as to whether Tesla builds the world’s coolest cars or simply overpriced go-karts. The truth lies somewhere in between. Others suggest that Tesla isn’t a car company, so much as a technology development company. Hogwash. This is… Read More