Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
The technicals remain bullish, and the potential rewards continue to outweigh the potential risks... Read More
The technicals remain bullish, and the potential rewards continue to outweigh the potential risks... Read More
It’s not too late to get in and enjoy some upside potential while locking in a hefty dividend. Read More
It’s not too late to get in and enjoy some upside potential while locking in a hefty dividend. Read More
It’s been a good couple of trading days for our Calix (Nasdaq: CALX) trade. Shares broke out into a new 52-week high on Monday, December 14, and pierced our first profit target price of $29.26 in early morning trading today (December 15). Since adding the cloud software company to our… Read More
If you're looking for higher yields, then it pays to look beyond our shores. Here's why... Read More
If you're looking for higher yields, then it pays to look beyond our shores. Here's why... Read More
This might all sound alarming, but I think it's a good reality check... Read More
This might all sound alarming, but I think it's a good reality check... Read More
Shares of real estate agent platform, eXp World Holdings (Nasdaq: EXPI) are rallying today, up over 8% as I write this. As I detailed in yesterday’s issue, shares were only dollars away from our 50% profit target price of $63.59. Today, they blew right through that target and are… Read More
I was picking up my 250 pounds-worth of strip loin (New York strip), tri-tip, and brisket that I had purchased from a good friend of mine that is a cattle buyer. We were standing around his shop chewing the fat when one of my buddies asked me if I'd been watching Micron Technology (Nasdaq: MU) stock lately (he happens to work for the company). Read More
I'm not expecting 2021 to be a repeat of 2019. But there are reasons to be bullish... Read More
I'm not expecting 2021 to be a repeat of 2019. But there are reasons to be bullish... Read More
Despite my disdain for energy stocks, I know that you can make sizeable profits from them. I've also learned that these are stocks that you can't marry... Read More
Despite my disdain for energy stocks, I know that you can make sizeable profits from them. I've also learned that these are stocks that you can't marry... Read More
We all know that Covid-19 has caused a lot of changes in our lives as well as the economy. Some of them are new changes, while others have been accelerated as a result of the pandemic. So when I was reviewing trade candidates this week, it’s no surprise that I saw that stocks were reflecting a trend in the economy. The shift to online shopping, for example, has been building for years. Shutdowns related to the pandemic accelerated the trend. This is shown in the chart below. Source: Federal Reserve This is a chart… Read More
We all know that Covid-19 has caused a lot of changes in our lives as well as the economy. Some of them are new changes, while others have been accelerated as a result of the pandemic. So when I was reviewing trade candidates this week, it’s no surprise that I saw that stocks were reflecting a trend in the economy. The shift to online shopping, for example, has been building for years. Shutdowns related to the pandemic accelerated the trend. This is shown in the chart below. Source: Federal Reserve This is a chart of the percent of sales at non-store retailers as a percentage of all retail sales. Non-store retailers include websites and catalogs with catalogs losing market share. This week, even Ikea decided to stop printing catalogs. The Swedish retailer finally accepted that the future of retail is online. This is a trend that is likely to continue. Even when brick-and-mortar retailers are allowed to reopen, consumers will continue to spend a large amount online. This is a certainty because the largest retailers are adopting e-commerce. Source: Visual Capitalist The top 10 e-retailers have about… Read More
