The last of the leftover turkey and pumpkin pie are gone, which means the countdown to Christmas has officially begun. And thus far, it has been a smashing success for retailers. While Black Friday has traditionally been considered the kickoff to the holiday season, many retailers are moving the start earlier and earlier. An estimated 40 million Americans jumped the gun and hit the stores on Thanksgiving Day in search of special deals and promotions. While checkout lines weren’t quite as long on Friday (according to RetailNext, foot traffic slipped 2% after rising 2% on Thursday), shoppers still spent freely,… Read More
The last of the leftover turkey and pumpkin pie are gone, which means the countdown to Christmas has officially begun. And thus far, it has been a smashing success for retailers. While Black Friday has traditionally been considered the kickoff to the holiday season, many retailers are moving the start earlier and earlier. An estimated 40 million Americans jumped the gun and hit the stores on Thanksgiving Day in search of special deals and promotions. While checkout lines weren’t quite as long on Friday (according to RetailNext, foot traffic slipped 2% after rising 2% on Thursday), shoppers still spent freely, both online and offline. Adobe Analytics (which monitors real-time spending at 80 of the nation’s top 100 retailers) estimates that online shoppers spent $7.4 billion on Black Friday, up from $6.2 billion last year. By Sunday night, physical and virtual stores had rung up a combined $69 billion in sales over the long four-day weekend. But The Shopping Binge Didn’t End There… Cyber Monday defended its title as the busiest shopping day of the year, with online retailers taking in $9.2 billion in sales. That’s a healthy 17% increase from last year – and a new record high. #-ad_banner-#Research… Read More