Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Ben Graham, Warren Buffett's renowned teacher, believed stocks and bonds are competitive investments. Here's what that can teach us about stocks in today's market... Read More

Ben Graham, Warren Buffett's renowned teacher, believed stocks and bonds are competitive investments. Here's what that can teach us about stocks in today's market... Read More

When oil prices were cratering, I told readers it was time to go shopping. Here's one way we profited -- and the good news is there's still time to get in... Read More

When oil prices were cratering, I told readers it was time to go shopping. Here's one way we profited -- and the good news is there's still time to get in... Read More

You certainly won't hear about strategies like this in the mainstream financial media. But after reading this, you'll hopefully understand why we think this is so important. Read More

You certainly won't hear about strategies like this in the mainstream financial media. But after reading this, you'll hopefully understand why we think this is so important. Read More

The stock market is truly bizarre. Think about this… In the first quarter of the year, gross domestic product (GDP) contracted roughly 5%. The unemployment rate is currently 14.7%. Our national debt is more than $24 trillion and climbing. Yet, since March 23, the S&P 500 is up 30% and only about 11% off record highs… And here’s the thing, the numbers aren’t expected to get any better. The Federal Reserve thinks that GDP could shrink by an annualized 30% in the second quarter, and the unemployment rate could jump as high as 20%-25%. Retail Is In The Trash Bin… Read More

The stock market is truly bizarre. Think about this… In the first quarter of the year, gross domestic product (GDP) contracted roughly 5%. The unemployment rate is currently 14.7%. Our national debt is more than $24 trillion and climbing. Yet, since March 23, the S&P 500 is up 30% and only about 11% off record highs… And here’s the thing, the numbers aren’t expected to get any better. The Federal Reserve thinks that GDP could shrink by an annualized 30% in the second quarter, and the unemployment rate could jump as high as 20%-25%. Retail Is In The Trash Bin To exacerbate things, on Friday, May 15, the retail numbers showed just how bad things have been for many retailers. The April report showed that on a month-over-month basis (comparing April 2020 with March 2020), retail sales plummeted more than 16%. For comparison, the greatest month-to-month drop-off during the 2008 financial crisis was 4%. On a year-over-year basis, April sales fell 22%. Diving deeper into retail segments, clothing and clothing accessories were hit the hardest (down 89% year-over-year), next was furniture stores (down 67%), and finally department stores (down 47%). While investors had been bracing for a… Read More