Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Recently, I realized almost everyone I talk to expects tomorrow to look a lot like today.  As an investor, that’s a sign I like to see.  People generally seem to believe their jobs are safe. They’re planning for major purchases because they assume prices will hold relatively steady. In other words, consumer confidence is high and steady. This anecdotal evidence is also confirmed in the economic data I review.  —Recommended Link— 4 Ground-Breaking Predictions That Could Add Triple-Digit Gains To Your Portfolio I was SHOCKED when I read the report… If these numbers are right, then these 4 stocks… Read More

Recently, I realized almost everyone I talk to expects tomorrow to look a lot like today.  As an investor, that’s a sign I like to see.  People generally seem to believe their jobs are safe. They’re planning for major purchases because they assume prices will hold relatively steady. In other words, consumer confidence is high and steady. This anecdotal evidence is also confirmed in the economic data I review.  —Recommended Link— 4 Ground-Breaking Predictions That Could Add Triple-Digit Gains To Your Portfolio I was SHOCKED when I read the report… If these numbers are right, then these 4 stocks could see triple-digit gains in the next few months alone — one of them is even primed to shell out 1,000% gains the second its new product is released. But no one is talking about them… yet. ​ Discover the 4 stock predictions that could change the way you invest for life. Consumer and investor expectations are important to investors. It might be easiest to see in the stock market. If investors expect stock prices to go up, they buy and hold stocks. When they expect a significant decline, they sell stocks and hold cash. These actions explain long-term bull… Read More

Who doesn’t love receiving a dividend check in the mail? In fact, many investors clamor over stocks that pay consistent and growing dividends. There’s even a select group of stocks within the S&P 500 that have grown their dividends consistently, every year, for at least 25 consecutive years. These elite stocks are known as “Dividend Aristocrats,” and you can invest in them through the ProShares S&P 500 Dividend Aristocrats ETF (AMEX: NOBL).  Of course, over at my Maximum Profit premium newsletter service, we aren’t necessarily concerned with dividends as much as short-term capital growth, but there’s little doubt that dividends,… Read More

Who doesn’t love receiving a dividend check in the mail? In fact, many investors clamor over stocks that pay consistent and growing dividends. There’s even a select group of stocks within the S&P 500 that have grown their dividends consistently, every year, for at least 25 consecutive years. These elite stocks are known as “Dividend Aristocrats,” and you can invest in them through the ProShares S&P 500 Dividend Aristocrats ETF (AMEX: NOBL).  Of course, over at my Maximum Profit premium newsletter service, we aren’t necessarily concerned with dividends as much as short-term capital growth, but there’s little doubt that dividends, especially when reinvested, contribute a massive amount to total return over a long timeframe. To give you an idea, going back to 1960, 82% of the total return of the S&P 500 Index can be attributed to reinvested dividends.  What if we could have the best of both worlds? What if we could identify the top-paying dividend stocks that are also likely to see strengthening share prices? Sounds like a worthy mission for my next stock screen.  Let’s Hunt For Dividend Stocks With Momentum There are currently 57 companies that meet the criteria of a Dividend Aristocrat (companies that… Read More

About three months ago, I talked about small-cap stocks enjoying strong price momentum. On its own, positive momentum — which is basically the speed at which a stock’s price accelerates — does not mean that a stock will do well going forward. That said, it’s still a powerful force from which traders often benefit. That’s because stocks trade on expectations. And because the future obviously can’t be predicted consistently and with certainty, markets often continue to move in the same direction as in the recent past. After all, as in life, it’s much easier to follow than to resist. Moreover,… Read More

About three months ago, I talked about small-cap stocks enjoying strong price momentum. On its own, positive momentum — which is basically the speed at which a stock’s price accelerates — does not mean that a stock will do well going forward. That said, it’s still a powerful force from which traders often benefit. That’s because stocks trade on expectations. And because the future obviously can’t be predicted consistently and with certainty, markets often continue to move in the same direction as in the recent past. After all, as in life, it’s much easier to follow than to resist. Moreover, because stock prices generally reflect all the available information at any given time, it’s natural for investors to assume that a particular stock — if it’s on the way up — will continue the streak of good news that propelled it higher to begin with. —Recommended Link— Market volatility exposes $37,000.00 opportunity The Wall Street Volatility we’ve been experiencing has just exposed a legal market hack that generates $37,000 in additional income with zero added risk.  ​Discover exactly what you need to do to cash in now. Let’s Screen For Small-Cap Momentum Stocks This is what I’m… Read More

Even if you only read the headlines, you know that the market is fearful of tariffs. Price charts, however, tell a slightly different story. Year-to-date, the market as represented by the S&P 500 index, is up almost 15%; the tech-heavy Nasdaq… Read More

Babies cry sometimes.  Now, I know all of you already know that. As a parent to young boys, I certainly know it.  But when babies cry, there’s something we often don’t know: why.  When a baby cries, parents and caregivers scramble to find what’s wrong. Crying could mean the baby is hungry, or the baby needs to be changed, or it could mean almost anything. Crying just means that attention is needed, and the truth is that we might never know the real cause.  For now, the stock market is like a crying baby. It needs attention, but we don’t… Read More

Babies cry sometimes.  Now, I know all of you already know that. As a parent to young boys, I certainly know it.  But when babies cry, there’s something we often don’t know: why.  When a baby cries, parents and caregivers scramble to find what’s wrong. Crying could mean the baby is hungry, or the baby needs to be changed, or it could mean almost anything. Crying just means that attention is needed, and the truth is that we might never know the real cause.  For now, the stock market is like a crying baby. It needs attention, but we don’t really know why the baby is crying.  A week ago, the market was bearish. The S&P 500 Index was below its 200-day moving average (MA). News was alarming, with the threat of tariffs hanging over the market. Yet traders ignored all of that and the stock market climbed higher, closing up for the last four days of the week.  But we still don’t know why the market is crying. All we know for now is that the market needs attention. Just like with the baby, we need to try to understand what’s needed.  The simplest approach might be to wait… Read More

When it comes to streaming to the TV, the first name investors may think of is probably Netflix (Nasdaq: NFLX), probably followed by Amazon (Nasdaq: AMZN) or Hulu. But the stock I recently recommended to my Maximum Profit readers is the company that first brought those streaming services to your television — and is still innovating today.  —Recommended Link— Investing Legend Reveals Wall Street’s Secret Cash Cow Discover how you can use this hack to legally skyrocket your portfolio and generate $37,000 or more in additional income every year with no added risk. ​ Click here to see… Read More

When it comes to streaming to the TV, the first name investors may think of is probably Netflix (Nasdaq: NFLX), probably followed by Amazon (Nasdaq: AMZN) or Hulu. But the stock I recently recommended to my Maximum Profit readers is the company that first brought those streaming services to your television — and is still innovating today.  —Recommended Link— Investing Legend Reveals Wall Street’s Secret Cash Cow Discover how you can use this hack to legally skyrocket your portfolio and generate $37,000 or more in additional income every year with no added risk. ​ Click here to see how much this “cash cow” could make you now! In that respect, Roku (Nasdaq: ROKU) is a pioneer. Founded in 2002, the company was among the first to kick off the “cord cutting” revolution with its small set-top boxes that could turn virtually any television into an Internet streaming machine. These set-top boxes eventually evolved into the Roku Streaming Sticks, a simple yet powerful thumb-drive you could plug into your television and gain access to Netflix, Hulu, Amazon TV and any other streaming services.  Both users and streaming content providers like Netflix loved the Roku technology. In the early days,… Read More

This market is almost as fickle as the weather: If you don’t like the way it’s going, just wait a day. At least, this is how it has been as the month of June started. Stocks, already jolted by rising trade tensions, traded sharply lower on Monday on new antitrust fears — only to jump on Tuesday on the promise of lower rates. Not that the month of May was a walk in the park. Trade concerns and worries about slowing worldwide growth sent the Dow Industrials on the longest losing streak — six weeks — since 2011; the S&P… Read More

This market is almost as fickle as the weather: If you don’t like the way it’s going, just wait a day. At least, this is how it has been as the month of June started. Stocks, already jolted by rising trade tensions, traded sharply lower on Monday on new antitrust fears — only to jump on Tuesday on the promise of lower rates. Not that the month of May was a walk in the park. Trade concerns and worries about slowing worldwide growth sent the Dow Industrials on the longest losing streak — six weeks — since 2011; the S&P 500 declined 6.6% — the worst May performance in seven years. #-ad_banner-#If you watch the news, you know the reason: the market’s optimism about trade-war resolution has been shattered, with the possibility of new, accelerating tariffs on Mexico now coming into play — and that’s on top of already-imposed 25% tariffs on roughly $250 billion of Chinese imports (as of last Friday).  This market reaction is rational: if existing trade relationships get truly disturbed, both corporate profits and consumer incomes (and spending, too) will be impacted. This can easily translate into the end of the record-setting economic growth in the… Read More