Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Valuations matter in the long run. That’s important to remember. Especially at times like this when almost every valuation metric indicates the stock market is expensive.  There are many definitions of these terms, but, to me, valuation metrics are tools to normalize the relationship between stock prices and fundamentals. Popular metrics include the price-to-earnings (P/E) ratio and price-to-sales (P/S) ratio. There are dozens of these indicators, and each has its advantages and disadvantages.  —Recommended Link— Create a 10%+ Income Stream for Life We’re sitting on a collection of the safest, most generous monthly payers available. And while $11,200 in… Read More

Valuations matter in the long run. That’s important to remember. Especially at times like this when almost every valuation metric indicates the stock market is expensive.  There are many definitions of these terms, but, to me, valuation metrics are tools to normalize the relationship between stock prices and fundamentals. Popular metrics include the price-to-earnings (P/E) ratio and price-to-sales (P/S) ratio. There are dozens of these indicators, and each has its advantages and disadvantages.  —Recommended Link— Create a 10%+ Income Stream for Life We’re sitting on a collection of the safest, most generous monthly payers available. And while $11,200 in dividend checks is a welcome addition to anyone’s income, investors also love racking up capital gains as high as 446%. Start generating a 10%+ income stream for life today from these consistent companies. Normalizing is a way to make numbers comparable. For example, if we are talking about company earnings, we might find one company has $10 million in earnings and another has $100 million in earnings. By itself, this information really doesn’t tell investors anything about how the stock is valued.  To make earnings more comparable, companies often report earnings per share (EPS). Assuming the first company has 10… Read More

It’s good to have the best seat in the house… In all of my years at StreetAuthority, I’ve been fortunate enough to watch some of the brightest financial minds at work in this business. And every so often I like to take the spotlight and shine it exclusively on one of our premium newsletter analysts. —Recommended Link— MiracleBlood postpones old age by 50 years The full details are in our new podcast, but believe me when I say that this is huge. Click here to listen for free. I’ve done this a number of times. Often it’s in the… Read More

It’s good to have the best seat in the house… In all of my years at StreetAuthority, I’ve been fortunate enough to watch some of the brightest financial minds at work in this business. And every so often I like to take the spotlight and shine it exclusively on one of our premium newsletter analysts. —Recommended Link— MiracleBlood postpones old age by 50 years The full details are in our new podcast, but believe me when I say that this is huge. Click here to listen for free. I’ve done this a number of times. Often it’s in the form of one-on-one interviews. On other rare occasions, I’ll hand the reins of these pages over to the analyst so that they can speak directly, personally, to you. When it comes to an in-depth look at a winning strategy or important issue that could fundamentally change the way you think about investing, I’ve found that there’s simply no better way to get the message across than to sit down with one of our experts and have a detailed discussion. And judging from the feedback I’ve received over the years from you, our StreetAuthority Daily readers, a lot of you agree. Read More

In older books about the stock market, there’s a pattern called a “coil.” Precise definitions differ, but the general idea is that the price action is acting like a spring being compressed. Eventually, the spring is released, and it makes a rapid move as it reverts to its full size.  In the market, the coil is a setup for a sharp price move. The chart below shows the recent price action with a volatility indicator at the bottom of the chart.  The indicator is the Income Trader Volatility (ITV) indicator I developed to help me identify the best times to… Read More

In older books about the stock market, there’s a pattern called a “coil.” Precise definitions differ, but the general idea is that the price action is acting like a spring being compressed. Eventually, the spring is released, and it makes a rapid move as it reverts to its full size.  In the market, the coil is a setup for a sharp price move. The chart below shows the recent price action with a volatility indicator at the bottom of the chart.  The indicator is the Income Trader Volatility (ITV) indicator I developed to help me identify the best times to trade options. It’s a pure measure of volatility that responds relatively quickly to the market action. Best of all, it solves the problem of the lag that is found in many popular volatility indicators.  —Recommended Link— 9 Game Changing Predictions for 2019 Want to know where the money will be in 2019? Discover over a dozen potentially life-changing recommendations inside our special new report, 9 Game-Changing Investment Predictions for 2019. Click here for the full details now. Currently, volatility is low, as it was in September. ​​ ITV tends to move from low to high values. Current readings are… Read More

Investing is a hard business. You can’t take anything for granted, and there is no easy and fast formula to predict how well a stock will do. It’s hard to determine whether a company — even a leader in a steady-as-it-goes business — will continue to deliver profits or appreciate versus the competition.  Case in point: Kraft Heinz (Nasdaq: KHC). This consumer-staple company has turned out to be anything but safe and steady. You’ve likely heard by now that shares of the world’s fifth-largest food-and-drinks company lost 27% in a single session on Friday, February 22. And Kraft halved its… Read More

Investing is a hard business. You can’t take anything for granted, and there is no easy and fast formula to predict how well a stock will do. It’s hard to determine whether a company — even a leader in a steady-as-it-goes business — will continue to deliver profits or appreciate versus the competition.  Case in point: Kraft Heinz (Nasdaq: KHC). This consumer-staple company has turned out to be anything but safe and steady. You’ve likely heard by now that shares of the world’s fifth-largest food-and-drinks company lost 27% in a single session on Friday, February 22. And Kraft halved its dividend, too. A whopping $15.4 billion write-down of its acquisitions of Kraft and Oscar Mayer was just part of the bad news; the company also disclosed a U.S. Securities and Exchange Commission (SEC) investigation of its procurement accounting practices. Talk about risky…  Before that one-day nosedive, KHC had already lost about half of its value. And now, even Warren Buffett, arguably the best investor in the business, laments that he overpaid for Kraft (Berkshire Hathaway owns 26.7% of the company and lost more than $4.3 billion on that fateful Friday). (This article from CNBC gives a… Read More

One of the goals I have in mind when screening for stocks is to find fresh investment ideas — ideas that have not been preconceived or predetermined by an analyst’s current thinking and market outlook. These screens also generate new and sometimes unexpected ideas for my Fast-Track Millionaire readers to consider.  Recently, I showed my subscribers the results of a screen I ran for financially healthy mid-cap companies (market capitalization between $2 billion and $10 billion) that have been outgrowing the rest of the pack. And today, I’m going to share it with you… —Recommended Link— What would YOU do… Read More

One of the goals I have in mind when screening for stocks is to find fresh investment ideas — ideas that have not been preconceived or predetermined by an analyst’s current thinking and market outlook. These screens also generate new and sometimes unexpected ideas for my Fast-Track Millionaire readers to consider.  Recently, I showed my subscribers the results of a screen I ran for financially healthy mid-cap companies (market capitalization between $2 billion and $10 billion) that have been outgrowing the rest of the pack. And today, I’m going to share it with you… —Recommended Link— What would YOU do with an extra $3,080 every month for the rest of your life? Never worry about cash again. Be free to live how YOU want… go on a lavish vacation… or build up a college fund for the grandkids–it’s up to you. Get your share here…. The Criteria Screening for growth might seem easy, but there are many ways to go about it. For this screen, I’ve chosen a relatively straightforward way to measure growth, a method that would also allow us to include younger companies that could have been unprofitable over the past few years. Only companies with… Read More

It’s hard to underestimate the importance of understanding business and financial trends for successful investing. After all, it’s hard to be an effective investor if all you watch are the stocks in your portfolio. This is why analysts, market watchers and researchers always try to understand industry trends and follow a great number of stocks comprising sectors of interest. Over the past few weeks, I’ve been telling readers about one trend that’s definitely worth watching — namely, the developments in the burgeoning field of “personalized medicine.” Why is it so important? Here’s what I said in that article: “…we find… Read More

It’s hard to underestimate the importance of understanding business and financial trends for successful investing. After all, it’s hard to be an effective investor if all you watch are the stocks in your portfolio. This is why analysts, market watchers and researchers always try to understand industry trends and follow a great number of stocks comprising sectors of interest. Over the past few weeks, I’ve been telling readers about one trend that’s definitely worth watching — namely, the developments in the burgeoning field of “personalized medicine.” Why is it so important? Here’s what I said in that article: “…we find ourselves on the cusp of another generational shift in medicine — one that could not only lead to longer, healthier lives for a lot of us… but one that stands to make a fortune for investors with the foresight to get in on the early stages.” Make no mistake, if there is one area you want to pay attention to over the coming months and years, this is it… —Recommended Link— Hit This “Sweet Spot” For 9.9% Average Yields While you might be tempted to buy only the highest-yielding dividend stocks… please DON’T. Because research proves that one special… Read More