Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

I’m starting the New Year by reading some of the classics to develop a deeper understanding of some investment concepts. Among the concepts I’m researching… is the Keynesian beauty contest. Economist John Maynard Keynes used the “beauty contest” to explain why stock prices move up and down. —Recommended Link— Radical New Accelerated Dividend Program Lets YOU Pick When To Get Paid Attention Income Investors: That’s right, you pick your own “ex-dividend” date. I’ve already collected $119,247 In “Bonus Dividends” this way… on top of my regular dividends. While Keynes is deservedly… Read More

I’m starting the New Year by reading some of the classics to develop a deeper understanding of some investment concepts. Among the concepts I’m researching… is the Keynesian beauty contest. Economist John Maynard Keynes used the “beauty contest” to explain why stock prices move up and down. —Recommended Link— Radical New Accelerated Dividend Program Lets YOU Pick When To Get Paid Attention Income Investors: That’s right, you pick your own “ex-dividend” date. I’ve already collected $119,247 In “Bonus Dividends” this way… on top of my regular dividends. While Keynes is deservedly recognized for his economic insights, he was also a great investor. From 1924 to 1946, he managed a fund for King’s College from 1924 to 1946. Over that time, the benchmark stock market index in Great Britain declined 15% as the Great Depression and World War II weighed on the market. Keynes delivered a total return of more than 1,160% during that time, an average annual return of about 12% a year. #-ad_banner-#To explain how he thought about the stock market, Keynes compared investors to readers of a newspaper that sponsored a beauty contest. (This book was published in 1936,… Read More

Dear Mr. Culp, I wish you the best in your new challenge. This Motley Fool article about your background is encouraging. Why am I writing this? During the Jack Welch era, GE contracted with my training company, Value Selling. GE’s needs were different. Jack’s vision was clear. Each business was required to grow market share and improve their profit margins – even if they sold commodity products. —Recommended Link— Looking For Bigger Gains? Want To Reduce Your Risk? For a limited time only, discover how one industry veteran is generating 37,000 or more in additional income… Read More

Dear Mr. Culp, I wish you the best in your new challenge. This Motley Fool article about your background is encouraging. Why am I writing this? During the Jack Welch era, GE contracted with my training company, Value Selling. GE’s needs were different. Jack’s vision was clear. Each business was required to grow market share and improve their profit margins – even if they sold commodity products. —Recommended Link— Looking For Bigger Gains? Want To Reduce Your Risk? For a limited time only, discover how one industry veteran is generating 37,000 or more in additional income with no added risk. Newly disclosed details here. Professor Noel Tichy defined corporate culture as – “The unwritten norms, beliefs and values that define appropriate behavior.” Our challenge was to assist with changing the culture of the sales force from order takers to consultants; part of the inner circle of profit improvers for their major customers. #-ad_banner-#Several clients funded a research project. I researched their top salespeople. What did these elite performers do that set them apart? I was amazed; it made little difference whether they sold high tech products or commodities, or where they fit in the distribution channel,… Read More

The nine-year streak has ended. 2018 marks the first time since 2008 that the S&P 500 closed in the red. The index lost 6.3%, not including dividends. With dividends accounted for, the loss was 4.4%. —Recommended Link— Make Money Every Time You Trade Over the past year, I placed 49 trades… and had 49 winners. Here’s my secret… “This is the first time I have had a ‘strategy’ and a system to generate consistent and regular income,” says subscriber, Dennis J. Keep reading… December alone saw its worst performance since… Read More

The nine-year streak has ended. 2018 marks the first time since 2008 that the S&P 500 closed in the red. The index lost 6.3%, not including dividends. With dividends accounted for, the loss was 4.4%. —Recommended Link— Make Money Every Time You Trade Over the past year, I placed 49 trades… and had 49 winners. Here’s my secret… “This is the first time I have had a ‘strategy’ and a system to generate consistent and regular income,” says subscriber, Dennis J. Keep reading… December alone saw its worst performance since the Great Depression — the S&P 500 ended with a 9.2% loss. And while the major blue-chip indexes — S&P 500 and Dow Jones Industrial Average — have yet to enter official bear-market territory, the same can’t be true for other indexes. The Wilshire 5000 dropped below the 20% bear-market threshold in December, as did the Nasdaq, Russell 2000, and the Dow Jones Transportation Average. Now the question on everybody’s mind is… are we going into a recession? The Important Thing To Remember About Recessions… Here’s the thing about recessions, we don’t know when recessions start, or… Read More

Below you’ll find the Maximum Profit scores for the stocks you requested in response to my invitation last week. Once again, I would just like to say thank you to each of you who participated. Now, before we get into the details, let me… Read More

In show business, you’re only as good as your last hit whether it’s a play, movie, or song. Oddly, the pharmaceutical business used to be the same way. As a young pup in the mid ’90s, I remember the veteran brokers loitering around the coffee machine jabbering about pharma stocks and the drugs the companies had in their pipelines. Remember, this was when Pfizer (NYSE: PFE) had just fired the opening salvo in the Baby Boom’s second sexual revolution with its blockbuster erectile dysfunction treatment Viagra. —Recommended Link— Learn How This New Medical Breakthrough Will Wipe Out Cancers, Heart Disease,… Read More

In show business, you’re only as good as your last hit whether it’s a play, movie, or song. Oddly, the pharmaceutical business used to be the same way. As a young pup in the mid ’90s, I remember the veteran brokers loitering around the coffee machine jabbering about pharma stocks and the drugs the companies had in their pipelines. Remember, this was when Pfizer (NYSE: PFE) had just fired the opening salvo in the Baby Boom’s second sexual revolution with its blockbuster erectile dysfunction treatment Viagra. —Recommended Link— Learn How This New Medical Breakthrough Will Wipe Out Cancers, Heart Disease, Alzheimer And Many Other Illnesses Read on and learn how you can make millions. And during the next two days only you will save 75%. However, over the last decade, as the trend of big pharma companies subbing out their research and development (R&D) to smaller, faster moving biotech companies has proliferated, you hear less chatter about Merck (NYSE: MRK) or Johnson & Johnson (NYSE: JNJ) having this or that drug in phase one, two, or three. #-ad_banner-#Then again, maybe I’m hanging out with the wrong people or not watching the right financial news shows. So, I decided to… Read More

With the recent market weakness, I think it prudent to follow up on what’s become a regular (and popular) feature. You see, while I mostly focus my attention on finding little-known, innovative companies that have the potential to deliver mega-returns to investors, I’ve consistently made the case that a big part of successful investing is often about what not to buy as well as what to buy. —Recommended Link— Legal? Completely. Simple? Definitely. Profitable? Hugely. You NEED to hear about this. If you’re looking for an innovative way to earn double and triple-digit gains then you don’t want to… Read More

With the recent market weakness, I think it prudent to follow up on what’s become a regular (and popular) feature. You see, while I mostly focus my attention on finding little-known, innovative companies that have the potential to deliver mega-returns to investors, I’ve consistently made the case that a big part of successful investing is often about what not to buy as well as what to buy. —Recommended Link— Legal? Completely. Simple? Definitely. Profitable? Hugely. You NEED to hear about this. If you’re looking for an innovative way to earn double and triple-digit gains then you don’t want to miss this. It’s completely legal and it doesn’t use options or leverage strategies. This is your opportunity to change the way you invest forever. The selloff in the stocks I spurned in this piece turned out to be much more devastating than in the market itself (which was horrific on its own). In the weeks between November 26 and December 26, the S&P 500 index declined 8%. During the same period, Diamond Offshore (NYSE: DO) lost 21.9%, Anheuser-Busch InBev (NYSE: BUD) lost 13.2%, Avon Products (NYSE: AVP) dropped 23.5% and Frontier Communications (NYSE: FTR) lost a whopping 35.4%. #-ad_banner-#I would… Read More

By all accounts, it was a productive holiday season for retailers across the country. Mastercard (NYSE: MA), which is uniquely qualified to monitor spending habits, estimates U.S. holiday spending rose 5.1% this year. That represents the sharpest annual increase in six years. —Recommended Link— Is the Next “Millionaire Maker” In YOUR Portfolio? We’ve uncovered one company that is rapidly changing the way we view medicine forever (and add a few extra zeroes to your bank account in the process). Details here. If prognostications from research firm eMarketer are accurate, brick-and-mortar stores rang up 4.4% more sales during the pivotal… Read More

By all accounts, it was a productive holiday season for retailers across the country. Mastercard (NYSE: MA), which is uniquely qualified to monitor spending habits, estimates U.S. holiday spending rose 5.1% this year. That represents the sharpest annual increase in six years. —Recommended Link— Is the Next “Millionaire Maker” In YOUR Portfolio? We’ve uncovered one company that is rapidly changing the way we view medicine forever (and add a few extra zeroes to your bank account in the process). Details here. If prognostications from research firm eMarketer are accurate, brick-and-mortar stores rang up 4.4% more sales during the pivotal holiday season than in 2017, while eCommerce sales jumped 16%. Combined, shoppers dropped more than $1 trillion for the first time ever. #-ad_banner-#Even when Halloween decorations were still on the shelf, there were already upbeat signs for retailers. Wal-Mart (NYSE: WMT) reported strong third-quarter comparable sales, led by a powerful 44% increase in online revenues, encouraging management to lift its full-year financial targets. That jives with a report from the Bureau of Economic Analysis showing that consumer spending rose nearly 4% in the third quarter and is now running at an annualized pace of $14.1 trillion. The personal consumption expenditures… Read More