The surprising announcement last month of Amazon’s (Nasdaq: AMZN) intention to acquire high-end grocer Whole Foods Market (Nasdaq: WFM) conforms to the age-old notion that nobody can do it alone. Even Amazon — the original “if you build it, they will come” company… the company that never cared much about margins but was obsessed about volume (which turned out to be just the right solution for e-commerce) — couldn’t do it all without the help of others. Quite often, this help has come in the form of an acquisition. Of course, the $13.7 billion purchase of Whole Foods, if it… Read More
The surprising announcement last month of Amazon’s (Nasdaq: AMZN) intention to acquire high-end grocer Whole Foods Market (Nasdaq: WFM) conforms to the age-old notion that nobody can do it alone. Even Amazon — the original “if you build it, they will come” company… the company that never cared much about margins but was obsessed about volume (which turned out to be just the right solution for e-commerce) — couldn’t do it all without the help of others. Quite often, this help has come in the form of an acquisition. Of course, the $13.7 billion purchase of Whole Foods, if it goes through, would be the company’s largest acquisition to date. But Amazon has also used smaller acquisitions to help build its grand vision. Since going public in 1997, all its acquisitions have resulted in the creation of the Amazon we know now. For example, in 1998, the company made a somewhat puzzling purchase of IMDB, a leading website for facts and information about TV and movies; now it serves as both a content provider and a marketing tool. Its 1999 purchase of Alexa, then just a web navigation service, is now a subsidiary for web analytics and search engine optimization… Read More