For American companies, China is a lot like the Holy Grail. With a population of 1.4 billion, more than three times the size of the United States, making a big splash with Chinese consumers is a quick way to pump up the bottom line. #-ad_banner-#But while China offers great opportunity, winning in this far away land requires great skill and experience. Many top-shelf companies have tried and failed. Transportation heavyweight Uber is one recent example. Uber swept across the planet conquering country after country — until it met China. In 2016, the company basically conceded the Chinese market to local… Read More
For American companies, China is a lot like the Holy Grail. With a population of 1.4 billion, more than three times the size of the United States, making a big splash with Chinese consumers is a quick way to pump up the bottom line. #-ad_banner-#But while China offers great opportunity, winning in this far away land requires great skill and experience. Many top-shelf companies have tried and failed. Transportation heavyweight Uber is one recent example. Uber swept across the planet conquering country after country — until it met China. In 2016, the company basically conceded the Chinese market to local players. Today, I want to share an S&P 500 company and global leader that has cracked the code to succeeding in China. In the next five years, this company will open one new location in China every day – a total of more than 2,500. I expect that to produce record revenue and lift shares to a new all-time high. Starbucks (Nasdaq: SBUX) is one of the most recognized brands in the world. In most major cities across the world, it’s hard to walk a few blocks without seeing the familiar Starbucks logo pasted across a green awning. That global… Read More