American singles bored with the bar scene are increasingly going online to find love. According to a report from the Pew Research Center, the number of American adults that have used online dating increased to 15% in the summer of 2015 from 13% in 2013. That seemingly small 2 percentage point increase represents a full 5 million new customers. As expected, the gains were skewed toward younger people — usage among 18-24 year olds tripled. #-ad_banner-#But as it turns out, older Americans are getting in on the action too. The number of 55-64 year olds that have used online dating… Read More
American singles bored with the bar scene are increasingly going online to find love. According to a report from the Pew Research Center, the number of American adults that have used online dating increased to 15% in the summer of 2015 from 13% in 2013. That seemingly small 2 percentage point increase represents a full 5 million new customers. As expected, the gains were skewed toward younger people — usage among 18-24 year olds tripled. #-ad_banner-#But as it turns out, older Americans are getting in on the action too. The number of 55-64 year olds that have used online dating apps doubled to 12% from 6% in 2013. Both statistics paint a promising outlook for the industry. The surge in popularity has the online dating industry on pace to generate $2.4 billion in sales in 2016. Looking forward, I am expecting industry sales to grow around 5% annually for the next two years. That 5% growth projection might not jump off the page. However, if a big chunk of that growth is captured by one global leader, it becomes significant. The online dating industry has become much more competitive in the last two years, creating nearly impassable barriers to entry. Read More