Twitter (Nasdaq: TWTR) has been the worst social media stock to own over the past year. And that’s no easy feat. Shares of LinkedIn (Nasdaq: LNKD) have fallen 54% over the past twelve months. Yelp (Nasdaq: YELP) is off 56% over the same period. The online advertising market has been unkind for these social-focused companies. But none of those falls rival Twitter. Shares Twitter are down more than 65% in just the last year. They’re also off more than 33% from the 2013 IPO offer price of $26. As a Twitter shareholder myself, the journey has been especially painful. … Read More
Twitter (Nasdaq: TWTR) has been the worst social media stock to own over the past year. And that’s no easy feat. Shares of LinkedIn (Nasdaq: LNKD) have fallen 54% over the past twelve months. Yelp (Nasdaq: YELP) is off 56% over the same period. The online advertising market has been unkind for these social-focused companies. But none of those falls rival Twitter. Shares Twitter are down more than 65% in just the last year. They’re also off more than 33% from the 2013 IPO offer price of $26. As a Twitter shareholder myself, the journey has been especially painful. However, after all the negativity surrounding the company — which has ranged from rumors of changes in character limits to an exodus of top executives — Twitter could finally be hitting a turning point. #-ad_banner-#Twitter has been having issues attracting and keeping users. The changes it has made recently, including revamping the “Moments” tab and changing its timeline algorithm, won’t be enough to keep users engaged over the long-term. Instead, Twitter needs to be leveraging its own platform and unique ability to mesh live content with social to grow users and revenues. The Potential Game Changer … Read More