Many of you might remember Crocs (Nasdaq: CROX) as the growth stock darling that ran up several hundred percent before falling like a stone and nearly having its shares delisted. A bearish collapse like this can become seared in the mind of any trader, causing many to swear off the stock for good. To be sure, Crocs had some very serious problems that almost put the company out of business. Supply chain issues made it difficult for the company to keep shoes on retailers’ shelves, and… Read More
Many of you might remember Crocs (Nasdaq: CROX) as the growth stock darling that ran up several hundred percent before falling like a stone and nearly having its shares delisted. A bearish collapse like this can become seared in the mind of any trader, causing many to swear off the stock for good. To be sure, Crocs had some very serious problems that almost put the company out of business. Supply chain issues made it difficult for the company to keep shoes on retailers’ shelves, and this was during a period of high demand. Following its near extinction, shares rebounded from less than $1 in 2008 to a high above $32 in July 2011. Since that time, however, CROX has once again been pressured, falling more than 50%. #-ad_banner-#The stock has been largely challenged by management’s inability to build on its brand. Over the past year, operating margins have been cut by a third as management focused on expanding the company’s global footprint. Revenue growth has also been disappointing, with the most recent quarterly report showing a year-over-year sales decline of 2.4%. So why,… Read More