In an article in the Harvard Business Review (HBR), former BP plc (NYSE: BP) CEO Lord John Browne said, “Purpose is the litmus test of sustainability in business. Companies that want to be around for decades to come must ensure that society is at the heart of everything they do.” That’s purpose, not profits… and that stands everything we expect from business on its head. #-ad_banner-#Well, almost everything. “Corporate Social Responsibility” (CSR) has been a big buzzword for a while now. The problem is, according to Browne, CSR is more of a lip service and morale booster than a catalyst… Read More
In an article in the Harvard Business Review (HBR), former BP plc (NYSE: BP) CEO Lord John Browne said, “Purpose is the litmus test of sustainability in business. Companies that want to be around for decades to come must ensure that society is at the heart of everything they do.” That’s purpose, not profits… and that stands everything we expect from business on its head. #-ad_banner-#Well, almost everything. “Corporate Social Responsibility” (CSR) has been a big buzzword for a while now. The problem is, according to Browne, CSR is more of a lip service and morale booster than a catalyst for improving society… (In most cases, that is. We’ll get to more about this in a minute.) In other words, CSR allows a company to feel good about doing less bad. Does your company recycle? Grand! Does it donate time and money to community causes? Grand! But that’s not enough. In a recent NPR interview, Browne said: While corporate social responsibility was a very well meaning and worthy thing to have started, it no longer serves a useful purpose in that it is detached from the basics of a business, and it is something, which in the words of one… Read More