Sitting in front of me on my desk is history’s most popular brand. Every year this centuries-old brand sells $100 billion all around the world from the United States to Europe to India to China. It’s almost certainly the oldest brand known to mankind — with documented occurrences dating back over 6,000 years. And since its inception, the brand has moved an estimated $6.7 trillion worth of product, using today’s prices. The brand I’m talking about is gold. #-ad_banner-#The nugget of gold in front of me on my desk is the size of a quarter. Beside it, I have much… Read More
Sitting in front of me on my desk is history’s most popular brand. Every year this centuries-old brand sells $100 billion all around the world from the United States to Europe to India to China. It’s almost certainly the oldest brand known to mankind — with documented occurrences dating back over 6,000 years. And since its inception, the brand has moved an estimated $6.7 trillion worth of product, using today’s prices. The brand I’m talking about is gold. #-ad_banner-#The nugget of gold in front of me on my desk is the size of a quarter. Beside it, I have much larger pieces of other valuable minerals — copper, zinc and quartz, to name a few. But despite the utility of the latter materials, these samples are worth just a couple of dollars each. My small gold nugget would sell for more than $1,000. Physically and chemically, there’s really no reason for this difference. Certainly gold has some unique properties: it doesn’t tarnish, and it’s also extremely soft and easy to work into new forms. But the same is true of copper. And yet the metal sells for just $3 per pound, or about $45 per troy ounce, while the same… Read More