Tesla: Should You Buy It?

Jim Woods's picture

Thursday, April 24, 2014 - 2:45pm

by Jim Woods

Some stocks are considered good values, with attractive fundamental metrics such as a low price-to-earnings (P/E) ratio, a low price-to-book ratio, and so on. Some stocks are great technical plays, forming bullish double-bottom or cup-and-handle chart patterns. 

Then there are some companies whose stocks that power higher because they have a genius CEO who brought a product to market at just the right time.

Tesla Motors (Nasdaq: TSLA) is one of the latter -- and the way I see it, you'd be crazy not to own the stock at current levels.

The following price metrics should give you a sense of the power of this stunning all-electric car maker's draw:

-- Up 12% in three months (through April 23 close)
-- Up 35% year to date
-- Up just shy of 300% in one year  
-- Up 756% since its June 29, 2010 IPO

The numbers don't lie. Investors have embraced Tesla CEO Elon Musk, the electric vehicle growth story and the enormous game-changing potential that this company brings to the automotive industry. 

Tesla took another step forward this week, as it began selling its signature Model S sedans in the biggest auto market in the world, China. It just delivered its first eight vehicles to Chinese customers, with Musk on hand to celebrate the company's milestone. 

During a media event in Beijing, Musk said he plans to invest several hundred million dollars to build a nationwide network of electric charging stations to service what he thinks will be a burgeoning market in China for Tesla. Yet Musk didn't stop there -- he also said Tesla intends to manufacture vehicles in China.

China-based production of Tesla vehicles would allow the company to sell its Model S sedans for a lot less than the current $121,000 price tag. While U.S. consumers shell out $81,000 for the vehicle, China imposes a 25% import tariff in addition to shipping costs. And, of course, the production in China would allow Tesla to deliver vehicles to Chinese buyers more quickly. 

The China news sent TSLA spiking more than 6%, but I think this is just one of many big trading days on the horizon for this stock. 

Despite the gains so far in 2014, TSLA is actually off about 18% from its all-time high, made in late February. The move has taken shares down below their 50-day moving average.

Yet, it is partially because a little of the fat has been trimmed off the stock that makes buying TSLA here even more of a no-brainer. Think of it this way: You are getting perhaps the greatest stock story in years -- and what I suspect will be one of the greatest stock stories of the next five years -- at a big discount. 

Action to Take -->
-- Buy TSLA at the market price
-- Set stop-loss 10% below entry price
-- Set initial price target at $279 for a potential 28% gain in four months

This article was originally published at ProfitableTrading.com: 
Why You'd Be Crazy Not to Buy Tesla While It's On Sale

Jim Woods does not personally hold positions in any securities mentioned in this article.
StreetAuthority LLC does not hold positions in any securities mentioned in this article.